Double Bottom Line:
Purpose & Revenue Can Coexist
Accelerating Value Podcast with Mark Stouse
“For many startups, it seems like you have a choice:
Revenue or doing good in the world?
This binary is an illusion — if you take a Double Bottom Line approach, you can have your cake and eat it, too.
Today, I’m joined by someone who proves it. Norbert Sygdziak, Chief Executive Officer and President at RideAlong, was convinced he would do better than the 120-year-old yellow bus system that failed his son and decided to do something about it.
As his company saw massive growth, scaling threatened to upend the values inspiring the company, so he slowed down — and revenue never even had to take a hit.
In this episode, we discuss:
The very personal — yet universally relatable — problem RideAlong was built to solve.
How to maximize values and revenue simultaneously.
The challenges of being a disruptor and carving a new niche.” – Mark Stouse